Mt. Airy USA has a long-standing commitment to the revitalization of the Germantown Avenue corridor and the Mt. Airy neighborhood.
Commercial Revitalization and Business Development is one of the most significant facets of Mt. Airy USA. Through physical improvements, marketing and promotion, business development, and recruitment activities, Mt. Airy USA has created vibrancy on the Germantown Avenue corridor. These improvements can be seen everywhere and have had a great impact on the energy and vitality of the Mt. Airy community. The department works towards achieving a larger vision: the creation of a thriving walk-able corridor from one end of the Avenue to the other, filled with businesses, activity and inviting community spaces. A part of that vision has been accomplished through The Avenue Project, an initiative of the organization that performed beautifying renovations on Mt. Airy’s streetscape, in the form of pedestrian-scale lighting, sidewalks, trees, benches and bike racks.
Now that the corridor’s streets, sidewalks and storefronts have been improved, MAUSA sees the development of public spaces like Lovett Park as a key next step in its ongoing endeavor to improve neighborhood quality of life and grow the local economy. MAUSA has partnered with the Free Library of Philadelphia to transform this space into a vibrant community park that will leverage the arts to revitalize the neighborhood’s developing commercial corridor, Germantown Avenue. The project will further connect the highly dense, active section of Germantown Avenue with the lower density, more transitional section to its south.
With the formation of the Mt. Airy Business Association (BAM) in 2012, Mt. Airy USA has been able to extend its business development and marketing activitiesto the entirety of the neighborhood while still promoting commercial interests on Germantown Avenue. BAM focuses equally on sustaining local businesses and inviting new businesses to the area. In addition, BAM helps businesses to attract customers, improve their aesthetics, and strengthen their management. Mt. Airy USA has also created festivals and events like Street Fare, Moonlight Movies, and Final-ly Friday, which provide key marketing opportunities for businesses while facilitating an even more enjoyable atmosphere on Germantown Avenue.